Revenue Operations and GTM Leadership

I build revenue engines -
from first hire to
PE portfolio.

Senior RevOps leadership for B2B companies at every stage. Whether you need an interim Head of RevOps, a hands-on operator for a critical project or a strategic GTM advisor for your portfolio - I've done it 60+ times and I know what good looks like.

Book a discovery call → How I can help

About

I've been in the seat.
That's the difference.

I'm not a consultant who learned RevOps from a framework deck. I've been in the seat - leading teams, migrating CRMs at 2am, cleaning rotten pipeline, building forecast models that boards actually trust and standing in front of C-suites to explain what the numbers mean.

I work with startups building their first commercial engine, scaleups optimizing what they have and PE firms that need operational rigour across their portfolio. The engagement varies - interim leadership, fractional support, project-based execution - but the approach is the same: get in, understand the real problems and build what actually works.

After 60+ engagements across Europe and the US, I know what separates companies that scale from companies that stall. It's rarely the tech stack. It's how the people, processes and data work together.

🏢
Interim Head of RevOps - PE-backed M&A scaleup
Led senior IC team for ~1 year during active M&A integration

📈
Scaled GTM team 30 to 160+
PlusDental - Call Centre of the Year award

📊
BI and investor-grade reporting
Board reporting, forecast accuracy and KPI architecture across engagements

🌎
Debt collection ops across 24 markets
Heavy outbound motion, multilingual operations and compliance at scale

🛠
Strong leadership and project management
Cross-functional coordination, stakeholder alignment and end-to-end delivery

For startups and scaleups

Your senior RevOps hire -
without the 6-month search.

I step in as an interim or fractional RevOps leader, or take on a focused project. Same depth, faster start.

Interim and fractional RevOps leadership

Stepping in as your Head of RevOps or Director-level operator - building the function, leading the team and owning the outcomes.

RevOps function setup from scratch
Team leadership and hiring support
Cross-functional alignment (sales, CS, marketing, finance)
Reporting cadence and KPI architecture
Board and investor reporting
Stakeholder management and communication

GTM process design and optimization

Building the commercial processes that let your team sell, renew and expand without bottlenecks.

Sales pipeline design and hygiene
SDR-to-AE handover workflows
Forecast methodology implementation
Customer success process builds
SLA frameworks and escalation paths
Enablement and team training

CRM and tech stack implementation

Selecting, migrating and optimizing the tools your GTM team runs on - so systems support your processes, not the other way around.

CRM migrations (HubSpot, Salesforce, Pipedrive)
Tech stack audit and selection
Backend-to-CRM integration
Data cleanup and enrichment
Workflow automation and sequencing
VOIP and call operations setup

For PE firms and portfolio companies

Before, during and
after the deal.

The same operational depth, applied to buy-and-build. I help PE firms and their portfolio companies get GTM right.

Commercial and operational due diligence

Assessing GTM maturity, revenue predictability and operational scalability before acquisition.

CRM and data quality assessment
Forecast reliability analysis
ARR / NRR integrity checks
Pipeline health and reporting confidence
GTM process maturity evaluation
Tool stack and scalability review

Post-acquisition value creation

Building operational foundations that improve execution, visibility and enterprise value from day one.

Forecasting and KPI standardization
Board-ready reporting structures
GTM process optimization
Revenue operations governance
Sales, CS and finance alignment
Operational cadence implementation

M&A and GTM integration

Post-merger commercial integration across systems, processes and reporting.

CRM harmonization
Account and territory mapping
Pricing and packaging alignment
KPI standardization
Reporting consolidation
Cross-functional coordination

Track record

I've done this before.
Here's what it looked like.

Selected engagements across pipeline operations, CRM migrations, process design and C-level reporting.

Pipeline operations

End-to-end pipeline rebuild at a scaling startup

Redesigned the full sales pipeline: SDR handover process, stage definitions, forecast methodology and leadership training. Removed rotten pipeline to restore business predictability.

→ Quota attainment for 3 consecutive quarters

quarters quota hit

Full

pipeline redesign

PE-backed - interim

Interim Head of RevOps - M&A scaleup

Led a team of senior ICs at a PE-backed company for nearly a year. Full RevOps ownership across merged entities during active integration.

→ Revenue operations leadership through M&A

BI and reporting

Board and C-level reporting infrastructure

Partnered with BI teams across multiple engagements to build investor-grade reporting: pipeline health, forecast accuracy, unit economics and operational KPIs.

→ From spreadsheet chaos to decision-ready dashboards

CRM migrations

End-to-end CRM migrations

Multiple full CRM migrations including Freshsales to HubSpot, Attio to HubSpot and Pipedrive to Salesforce. Data mapping, process redesign, team training and go-live support.

→ Zero data loss, minimal downtime

Debt collection and call ops

Multilingual debt collection across 24 markets

Set up and managed heavy outbound operations across 24 markets. VOIP infrastructure, call centre tooling, compliance workflows and performance reporting at scale.

→ Call Centre of the Year award (PlusDental)

Process design and enablement

GTM process builds and team enablement

Designed end-to-end GTM processes across sales and CS at multiple companies. Handover workflows, SLA frameworks, enablement programs and RevOps functions built from scratch.

→ Operational foundations still running today

My approach

Five dimensions.
Not just systems and tools.

Whether it's a seed-stage startup or a PE portfolio company, I work across every layer of the commercial engine.

Strategy

Targets, goals and initiatives tied to revenue

Process

GTM processes that scale without breaking

Tech stack

Systems that support process and CX

Data

Board-ready KPIs and reliable reporting

People

Teams enabled to execute, not just informed

Typical outcomes

What changes after
we work together

Forecast accuracy

From gut feeling to data-backed predictions that boards can commit to

KPI standardization

Consistent metrics across teams, business units or portfolio companies

Revenue funnel visibility

Clear line of sight from top-of-funnel through expansion and renewal

Investor-grade reporting

Clean board decks built on real data, not manual exports

Scalable GTM infrastructure

Processes, systems and people ready for the next phase of growth

Faster team ramp-up

New hires productive faster with clear processes, tools and enablement in place

Systems expertise

I've worked across
the full GTM stack

CRM and sales engagement

Salesforce, HubSpot, CPQ, sequencing. Migrations, implementation, optimization.

BI and board reporting

Revenue analytics, KPI architecture, investor-grade dashboards with BI teams.

Marketing automation

HubSpot Marketing Hub. Nurturing, demand gen, lead scoring, attribution.

VOIP and call operations

High-volume call centre infrastructure, routing, compliance and performance tracking.

Billing and subscriptions

Subscription management, invoicing, revenue recognition and payment workflows.

Integrations and ops infrastructure

Backend-CRM integration, data sync, ticketing systems and workflow automation.

I build revenue engines -from first hire toPE portfolio.

I build revenue engines -
from first hire to
PE portfolio.