Boutique Fractional Revenue Operations

I build revenue engines -
from first GTM hire to
PE portfolio.

Senior RevOps expertise for B2B companies at every stage. As a hands-on operator, I design and build the process, systems, forecasting and reporting behind your go-to-market. I've done it 60+ times and I know what good looks like.

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60+
B2B companies
24
Markets operated in
30→160+
Largest team scaled
7+
Years in the weeds
Boutique fractional RevOps

What working with me looks like

Fractional

You get senior RevOps expertise for the work that matters most right now, whether that is an audit, a forecasting setup or a CRM migration. I get up to speed quickly, deliver measurable results and leave your team with complete documentation.

Boutique

You work directly with me from the first call to the handover. There is no large consultancy team behind me and no junior staff learning on your project, so every recommendation is based on more than 60 hands-on engagements.

Iveta Kirilova

I've seen RevOps from both sides: in-house operations roles and years at a specialist RevOps consultancy, working with many B2B companies in parallel. I've migrated CRMs, built forecast models that boards actually trust and explained the numbers to C-suites. After 60+ engagements across Europe and the US, I know what separates companies that scale from companies that stall.

More about me →
Tools I work with
Salesforce
HubSpot
Pipedrive
Attio
Clay
Apollo
Instantly
Gong
Outreach
Salesloft
Planhat
Zendesk
Freshdesk
Five9
Aircall
Chargebee
Stripe
NetSuite
Looker
Power BI
n8n
Claude
Salesforce
HubSpot
Pipedrive
Attio
Clay
Apollo
Instantly
Gong
Outreach
Salesloft
Planhat
Zendesk
Freshdesk
Five9
Aircall
Chargebee
Stripe
NetSuite
Looker
Power BI
n8n
Claude
FAQ

Frequently asked questions

What is fractional RevOps?

Fractional RevOps means bringing in senior Revenue Operations expertise for a specific piece of work, such as a GTM audit, a forecasting setup or a CRM migration, instead of building that capability in-house first. You get experienced, hands-on support exactly where it is needed, and your team keeps the documentation and processes afterwards.

Who do you work with?

B2B startups and scaleups, mainly in SaaS, AI, Healthtech, Fintech and other tech sectors, as well as private equity firms and their portfolio companies. Projects range from early-stage companies building their first GTM processes to PE-backed businesses preparing for or integrating an acquisition.

How does an engagement usually start?

Most engagements start with a GTM Audit. I review your processes, systems, data and reporting, compare them with what works in practice and give you a prioritized plan. From there, we agree on a project build or a larger program. For a first indication on your own, the free 3-minute GTM Health Check is a good starting point.

Do you only work with sales teams?

No. Revenue Operations covers every team that touches revenue: marketing, sales, account management, customer success, support and product. A large part of my work is in existing business, including onboarding, renewals, expansion, churn and NRR reporting.

Which tools do you work with?

I work tool-agnostic and have hands-on experience with 50+ commercial tools, including Salesforce, HubSpot, Pipedrive, Attio, Clay, Apollo, Gong, Five9, Chargebee, Stripe and Looker. CRM implementations and migrations are a regular part of my work. See the full tech stack.

Do you support private equity firms?

Yes. I support PE firms and portfolio companies with commercial and operational due diligence, post-acquisition value creation and GTM integration in buy-and-build and M&A situations.

Where are you based, and which languages do you work in?

I work remotely from Berlin with companies across Europe and the US. For workshops, such as a GTM Audit kick-off, I can also come to your office. I work in English and German.

How is this different from a large consultancy?

You work directly with me from the first call to the handover. There is no junior team learning on your project, and every recommendation is based on more than 60 hands-on engagements, both in-house and in consulting.

Let's talk

Need someone who's
actually built it?

Book a discovery call. No pitch, no pressure - just a clear conversation about where the gaps are and what's possible.