Iveta Kirilova

I'm not a consultant who learned RevOps from a framework deck. I've been in the seat - leading teams, migrating CRMs at 2am, cleaning rotten pipeline, building forecast models that boards actually trust and standing in front of C-suites to explain what the numbers mean.

I work with startups building their first commercial engine, scaleups optimizing what they have and PE firms that need operational rigour across their portfolio. The engagement varies - interim leadership, fractional support, project-based execution - but the approach is the same: get in, understand the real problems and build what actually works.

After 60+ engagements across Europe and the US, I know what separates companies that scale from companies that stall. It's rarely the tech stack. It's how the people, processes and data work together.

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Interim Head of RevOps - PE-backed M&A scaleup
Led senior IC team for ~1 year during active M&A integration
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Scaled GTM team 30 to 160+
PlusDental - Call Centre of the Year award
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BI and investor-grade reporting
Board reporting, forecast accuracy and KPI architecture across engagements
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Debt collection ops across 24 markets
Heavy outbound motion, multilingual operations and compliance at scale
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Strong leadership and project management
Cross-functional coordination, stakeholder alignment and end-to-end delivery
My approach
Five dimensions.
Not just systems and tools.
Whether it's a seed-stage startup or a PE portfolio company, I work across every layer of the commercial engine.
01
Strategy
Targets, goals and initiatives tied to revenue
02
Process
GTM processes that scale without breaking
03
Tech stack
Systems that support process and CX
04
Data
Board-ready KPIs and reliable reporting
05
People
Teams enabled to execute, not just informed
Typical outcomes
What changes after
we work together
Forecast accuracy
From gut feeling to data-backed predictions that boards can commit to
KPI standardization
Consistent metrics across teams, business units or portfolio companies
Revenue funnel visibility
Clear line of sight from top-of-funnel through expansion and renewal
Investor-grade reporting
Clean board decks built on real data, not manual exports
Scalable GTM infrastructure
Processes, systems and people ready for the next phase of growth
Faster team ramp-up
New hires productive faster with clear processes, tools and enablement in place
Systems expertise
I've worked across
the full GTM stack
CRM and sales engagement
Salesforce, HubSpot, CPQ, sequencing. Migrations, implementation, optimization.
BI and board reporting
Revenue analytics, KPI architecture, investor-grade dashboards with BI teams.
Marketing automation
HubSpot Marketing Hub. Nurturing, demand gen, lead scoring, attribution.
VOIP and call operations
High-volume call centre infrastructure, routing, compliance and performance tracking.
Billing and subscriptions
Subscription management, invoicing, revenue recognition and payment workflows.
Integrations and ops infrastructure
Backend-CRM integration, data sync, ticketing systems and workflow automation.
Let's talk
Need a RevOps leader
who's actually done it?
Book a discovery call. No pitch, no pressure - just a clear conversation about where the gaps are and what's possible.