Pipeline operations
End-to-end pipeline rebuild at a scaling startup
Redesigned the full sales pipeline: SDR handover process, stage definitions, forecast methodology and leadership training. Removed rotten pipeline to restore business predictability.
→ Quota attainment for 3 consecutive quarters
PE-backed - interim
Interim Head of RevOps - M&A scaleup
Led a team of senior ICs at a PE-backed company for nearly a year. Full RevOps ownership across merged entities during active integration.
→ Revenue operations leadership through M&A
BI and reporting
Board and C-level reporting infrastructure
Partnered with BI teams across multiple engagements to build investor-grade reporting: pipeline health, forecast accuracy, unit economics and operational KPIs.
→ From spreadsheet chaos to decision-ready dashboards
CRM migrations
End-to-end CRM migrations
Multiple full CRM migrations including Freshsales to HubSpot, Attio to HubSpot and Pipedrive to Salesforce. Data mapping, process redesign, team training and go-live support.
→ Zero data loss, minimal downtime
Debt collection and call ops
Multilingual debt collection across 24 markets
Set up and managed heavy outbound operations across 24 markets. VOIP infrastructure, call centre tooling, compliance workflows and performance reporting at scale.
→ Call Centre of the Year award (PlusDental)
Process design and enablement
GTM process builds and team enablement
Designed end-to-end GTM processes across sales and CS at multiple companies. Handover workflows, SLA frameworks, enablement programs and RevOps functions built from scratch.
→ Operational foundations still running today