Iveta Kirilova

I've seen RevOps from both sides. In-house, I've migrated CRMs at 2am, cleaned up rotten pipeline, built forecast models that boards actually trust and explained the numbers to C-suites. At a specialist RevOps consultancy, I worked across many B2B SaaS and tech companies at the same time. That showed me how the same problems play out differently from company to company, and which solutions hold up.

I work with startups building their first commercial engine, scaleups optimizing what they have and PE firms that need operational rigour across their portfolio. Whether it's an audit, a project build or end-to-end program delivery, the approach is the same: get in, understand the real problems and build what actually works.

After 60+ engagements across Europe and the US, I know what separates companies that scale from companies that stall. It's rarely the tech stack. It's how the people, processes and data work together.

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Experience with a buy-and-build, PE-backed scaleup
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Consulting across B2B SaaS and tech
Almost two years at a specialist RevOps consultancy, running several client engagements in parallel
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Scaled GTM team 30 to 160+
PlusDental - CRM, dialler and VoIP infrastructure across European markets
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BI and investor-grade reporting
Board reporting, forecast accuracy and KPI architecture across engagements
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Started in high-volume B2C operations
Multilingual operations across 24 markets and contact-centre work, including outbound dialler setup
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End-to-end program delivery
Cross-functional coordination and stakeholder alignment, from plan to handover
My approach

Five dimensions of a working revenue engine

Whether it's a seed-stage startup or a PE portfolio company, I work across every layer of the commercial engine.
01

Strategy

Targets, goals and initiatives tied to revenue
02

Process

GTM processes that scale without breaking
03

Tech stack

Systems that support process and CX
04

Data

Board-ready KPIs and reliable reporting
05

People

Teams enabled to execute, not just informed
Typical outcomes

What changes after
we work together

Forecast accuracy

From gut feeling to data-backed predictions that boards can commit to

KPI standardization

Consistent metrics across teams, business units or portfolio companies

Revenue funnel visibility

Clear line of sight from top-of-funnel through expansion and renewal

Investor-grade reporting

Clean board decks built on real data, not manual exports

Scalable GTM infrastructure

Processes, systems and people ready for the next phase of growth

Faster team ramp-up

New hires productive faster with clear processes, tools and enablement in place
Technology

Tool-agnostic, with hands-on experience across the GTM stack

I've worked hands-on with 50+ commercial tools, from Salesforce and HubSpot to Clay, Gong, Five9 and Chargebee. The focus is always on choosing and configuring the right technology for your processes.
Let's talk

Need someone who's
actually built it?

Book a discovery call. No pitch, no pressure - just a clear conversation about where the gaps are and what's possible.